2012年12月2日星期日
EMS
The face of rising in tandem with the electricity supplier parts distribution market, has been "condescending" EMS finally do not want to do a bystander. Yesterday, sources said, after attempts Earlier in parts of lower prices, EMS is about to officially enter the field of economic express. However, EMS is trying to use low-cost and "Stone an up to" snatch behind, but at the cost of reduced distribution area. Can be achieved distribution network establishment throughout the country, the EMS has been basic survival. As of press time reporter, EMS headquarters did not respond.
The high attitude final lower
As predicted before the industry since October in parts of the price behavior in the parity field into a comprehensive Pathfinder.
According to sources, the EMS upcoming Economy Express product, and to increase efforts to seize the electricity supplier parts market. According to reports, compared with traditional EMS, express mail, the economic express the price is much lower, even with the "Stone One flat delivery speed will slow down accordingly. The source also said that the EMS even cancel economy, standard courier distinction in a particular region to remain competitive through low-cost. Previously, EMS has launched years of low-priced products "e-mail Bao" has been Shaorenwenjin the long-term in a tasteless status.
But in order to reduce distribution costs, to ensure the efficiency of the distribution, to enter the field of economical courier EMS abolished the previous model, the distribution range is limited to the area of the non-postal agent, which means a lot of remote mountainous areas will not be able to enjoy the service.
Desperate for the listing
Currently, the electricity supplier parts quality potential distribution areas of most stocks. In the just-concluded "double 11" big promotion, the National hundred million single express the turn of EMS delivery of express mail is more limited. It is understood that, despite the current EMS's total revenue is still domestic courier industry boss, but its express has lagged behind Shen Tong, tact courier and other brands. Moreover, private courier SF Express, zjs, "four-way one reached", close on the heels of its influence in EMS.
EMS series of regional price cuts, pushing the economy express is that in order to achieve striking.
The industry believes that the EMS recent operation frequency to create good conditions are in order to the listing. Previously, EMS has been through the listing of audit, but due to the poor overall environment is still waiting for the issue of opportunity this year, converting listed. This time to launch economy courier to expand market share to help for a good price, the maximum risk-averse.
Leveraging the electricity supplier market is not easy
But many Taobao sellers as well as consumer feedback, the EMS previously lower prices in some regions the effect is not obvious. Currently, the distribution of the image of the "coolies" to act as remote areas, still remain in the hearts of consumers and businesses. The EMS overwhelmed Low Price Guarantee, and timeliness, willing to give up part of the distribution area, intended to change the traditional mode of distribution, the mettle worthy 壮士断腕. But at the same time, to give up the advantage of position, also means that the EMS has short welcome house long.
Introduction of low-priced products for EMS who want to make a difference in the electricity supplier parts market is only the first step. The courier industry experts believe that, "Stone Yida" private courier biggest advantage is that the operating model, recipients speed and time will quickly regulate how much with the business. In contrast, EMS is under the old system, reflecting relatively slow. Once the face of big promotion express surge, it may not be able to cope
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